Rifat Sungkar / Team RS

Rifat Sungkar's team needed a digital home worthy of a multi-decade motorsport legacy — one that could carry campaign storytelling, event coverage, and editorial content under one consistent identity.

A personal brand built over decades has a lot to say: career highlights, events, articles, partners. The site needed enough editorial structure to organize all of it without diluting the bold visual identity that makes the brand recognizable.

Kara Digital designed and built the public campaign website and a separate custom Payload CMS for the team to manage articles, events, and partner content independently.

We built the homepage around campaign storytelling and signature motorsport photography, then structured events, an about/legacy page, and a blog as their own dedicated sections — each with clear information hierarchy instead of a single long scroll.

Event detail pages carry a strong information panel alongside imagery, and the about page positions personal-brand legacy narrative clearly for a new generation of followers, not just longtime motorsport fans.

A custom Payload CMS gives the Team RS operator control over articles, events, partners, and media — with a branded admin shell matching the public site's identity.

• •Personal-brand campaign website with editorial storytelling
• •Event listing and event detail pages
• •About/legacy narrative page
• •Blog and article system
• •Custom Payload CMS for content management