WeTV

WeTV Indonesia wanted paid campaigns to do more than drive raw app installs. Audiences arrive through two different doors: people hooked by a drama like the WeTV Original series Tante Sonya, and Telkomsel subscribers who already have a WeTV benefit but don't know how to claim it.

Sending every ad to a generic store link hides the difference between those audiences. Each entry point needed its own message, its own landing experience, and its own tracking — while keeping the path from ad to app short enough that interest doesn't drop off on a mobile connection.

Kara Digital designed and built the campaign landing experiences and their tracking foundation, and supported the performance campaign across Google, Meta, and TikTok — delivered in collaboration with our partner We Are Thrillion.

We split the campaign into two journeys. The direct track opens on the drama itself — official Tante Sonya trailer frames, story and clip sections — then moves straight to download. The Telkomsel track leads with the co-branded benefit, then walks subscribers through each official claim route inside MyTelkomsel before sending them to WeTV.

Both journeys are built mobile-first, because campaign traffic arrives on phones. A sticky download action, official Google Play and App Store badges, a QR route for desktop visitors, and embedded trailers keep the next step obvious on every screen.

Built with Next.js as fast, responsive campaign pages. Google Tag Manager and GA4 capture CTA, store, and claim events, with Meta and TikTok pixel hooks and UTM parameters carried through to the official WeTV download destination so each track can be read separately.

• •Direct app-install campaign landing for Tante Sonya
• •WeTV × Telkomsel benefit-claim landing
• •Mobile-first download flow with store badges and QR
• •GA4 and GTM event tracking with UTM pass-through
• •Trailer, story, and clip discovery sections
• •Performance campaign support across Google, Meta, and TikTok