Pharma Metrics Labs

Pharma Metrics Labs is a clinical research organization operating under Kalbe Farma. Their digital presence needed to speak to two very different audiences at once: enterprise partners evaluating a CRO for clinical trials, and scientific stakeholders who expect precision and credibility in every claim.

Clinical research is technical, regulated, and easy to over-simplify or over-complicate. The site needed to communicate services, facilities, and trial capabilities clearly, in two languages, without diluting scientific credibility or slowing down enterprise decision-makers.

Kara Digital led the corporate website architecture, UI/UX design, and a custom CMS build so the PML team can manage services, facilities, insights, and career content without engineering support.

We structured the site around service discovery first: a clear homepage hierarchy that routes visitors into services, facilities, and clinical trial detail pages, each backed by its own hero and credibility section. Bilingual content and a component-driven design system kept the experience consistent across every page.

The result is a corporate platform that reads as confident and scientific rather than generic. Facility and service pages use consistent visual language so returning visitors can navigate by pattern recognition, not just menus.

Behind the public site sits a custom CMS covering website settings, SEO fields, insights/articles, catalogues, media, popups, inquiries, facilities, and role-based user management — giving the PML team full editorial control post-launch.

• •Bilingual corporate website (EN/ID)
• •Service and facilities page architecture
• •Clinical trial and company profile detail pages
• •Custom CMS for content, SEO, media, and inquiries
• •Responsive design system across desktop and mobile